How To Use Social Media to Promote Your News Stories

By Deborah Rogell

Social media can be a beneficial tool for journalists to promote their news stories. Some people view social media as a useless tool, but it can be helpful to journalists. The two social media sites, Facebook and Storify, journalists can not only promote their news stories, but have readers share and engage in the story.

 
First on Faceboook, journalists can allow users to subscribe to their pages. Subscribers will be notified every time a new story is posted. This allows readers to keep up with new stories.

 Example: Diane Sawyer has allowed her users to subscribe to her stories, information and updates.

Second Storify.com allows you to compose a news story while searching and inserting material from social media websites. Storify allows you to pull media from Twitter, Facebook, Youtube, Flickr, Instagram, Google, as well as embed URLs to your news story. 

Example: Emily Harris gathered tweets in Storify article Developer Eric Mill on Sunlight Foundation’s Scout.

 http://storify.com/journaccel/ja-resource-live-chat-developer-eric-mill-on-sunli