By Taylor Gaudens
@TaylorGaudens
I took a few moments to analyze and compare a few journalists' social media profiles. What I discovered is the interaction (and lack thereof) with their followers or friends was interesting.
I looked that the Twitter profiles of Kyra Phillips (CNN headquarters news anchor), Dorothy Pomerantz (Forbes magazine) and Judith Lewis (a journalist at Technology Weekly).
Of the three, Phillips had the most followers, about 8,500. Pomerantz's (about 350 followers) tweets are about show-business, mostly about TV shows. She tweets the most frequently. Lewis (about 2,400 followers) interacted with her followers the most and posted the most links of the three journalists. It was interesting to me to see that Phillips only tweeted the hour before and during her newscast. Her tweets are about the news stories and people she is "talking to now." Lewis' tweets are more casual, and she retweets the most.
Generally speaking, the three journalists keep their profiles professional. Lewis' Twitter profile seems to be both professional and personal. She doesn't get too personal with her tweets, but just some of her updates may be irrelevant to most of her followers. Phillips has the most followers, but has the least amount of interaction with them. This is where the "celebrity" factor comes into play. If you are on national TV, you will receive more recognition, and in this case, more followers. Pomerantz seems to be doing everything right with her Twitter account, there's a lot of competition covering Hollywood news.
Journalist or not, how do you tweet? Do you have a professional account or do you tweet just for fun?
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